2024 - present
Brand New
Fast Company
Bounty Hunters
It’s Nice That
How Brands Are Built
Digital Frontier
Anyone who’s been through a traditional naming process knows how time consuming, expensive and legally fuzzy it can be.
Together with former DesignStudio CEO Mark Liney and a trio of data scientists in London, I decided to build a moniker delivery system that’s fast, inexpensive, and provides a trademark knockout screening on the spot.
Best of all, it’s creatively incredible.
After completing a detailed, interactive brief on monikanaming.com, our name generator executes dozens of bespoke models and mutations that we’ve designed by reverse engineering how talented namers come up with ideas. Each name is then automatically sent through global trademark databases, ensuring companies don’t waste time or energy on a name they can’t actually defend.
Thousands of names are generated to provide space for serendipity and happy accidents, from which we manually comb for 20 names to deliver to the project brief, noting the company’s brand strategy, competitors, product differentiators and more.
Our brand identity, designed by Nu Studio, was inspired by the product’s unique combination of AI and human creativity, transforming the distinctive shape of ancient cuneiform markings into a modern machine.
Monika went live in May, 2024 and is working closely with some of the world’s largest branding agencies and businesses.