Strategy Director + copy support
2025
Creative Director - Chris Clayton
Senior Designer - Callum Richards
Senior Digital Designer - Raaya Pathare
Senior Creative - Eilidh Reid
Designer - Stefano Barbieri
Copywriter - Genevieve Edwards
Press:
Brand New
Creative Review
Creative Boom
BP&O
Creative Bloq
It’s Nice That
One of the great fallacies of entrepreneurship is that all you need is a plan; that if you do enough analysis and have everything perfect from the beginning, fear will dissolve and the path to success will pave itself. It’s impossible to anticipate and plan for the challenges that emerge along the way. Even something as simple as setting up a website can require hard decisions, hustle and pivots. And that fear? It's not going anywhere.
At some point, you just have to start.
Rebranding the original ecomm platform for small businesses, we doubled down on Big Cartel’s role as a champion of taking that first big leap. A scrappy brand that isn’t just “for artists” or “easy,” but one with a sharp edge and loads of character. So planners can become doers, and dreamers can become achievers.
Our brand idea says it best: Goodbye, Caution
The identy’s central illustration style – inspired by the ideas that entrepreneurs scribble into notebooks – hits the idea bang on the nose, representing the visible leap from dreaming to doing.