Brand strategy + copywriting support
2025
Creative Director - Chris Clayton
Senior Designer - Callum Richards
Senior Digital Designer - Raaya Pathare
Senior Creative - Eilidh Reid
Designer - Stefano Barbieri
Copywriter - Genevieve Edwards
Press:
Brand New
Creative Review
Creative Boom
Creative Bloq
It’s Nice That
One of the great fallacies of entrepreneurship is that all you need is a plan; that if you do enough analysis and have everything perfect from the beginning, fear will dissolve and the path to success will pave itself.
In my three bouts with starting a business, the truth seems to be anything but. It’s impossible to plan for the challenges that will emerge along the way. Even something as simple as setting up a website can require hard decisions, hustle and quick pivots. And that fear? It's not going anywhere.
At some point, you just have to start. With our brand work with the original ecommerce platform for small businesses, we made Big Cartel a champion of taking that first big leap. A scrappy brand that isn’t just “for artists” or “easy,” but one with a sharp edge and loads of character. So planners can become doers, and dreamers can become achievers.
Our brand idea says it best: Goodbye, Caution
The identy’s central illustration style – inspired by the ideas entrepreneurs scribble into notebooks – hits the idea bang on the nose, representing the visible leap from dreaming to doing.